Why Social Media Isn’t Working for Your Business & Prevention Strategies

In Content, News, Social Media

If you’re a business owner, gaining visibility through social media interaction is one of the best ways to develop long-term relationships with your clients and spread your services around to a wider community through networking.

However, if you’re business aren’t seeing results, then you need to revitalise your marketing strategies. According to a recent study from MDG Advertising state that “62% of small businesses report that Facebook ads aren’t working for them.” So, the question begs: should your business continue with social media?

As social media popularity continues to further increase, social media platforms have become an excellent tool for businesses to reach a larger audience. And for every business that is reporting that social media is ineffective, here are some prevention strategies to increase the effectiveness of your social media effects:

 Social Media Isn’t A Business Model

One of the reasons that businesses aren’t seeing well-deserved results despite their efforts in promoting their business through time and music: is that they are treating social media as a business model. It doesn’t work that day. Social media is far more extensive and complicated than that. While, ads can expose your brand to a wider target audience – to get results, your brands need to you go further with the leads that you receive.

For example, the amount of money that you spend will get you exposure and clicks to different users, but if your business doesn’t follow up with the leads – it will essentially be a waste of money. It is up to your business to directly interact with the consumers to gain revenue!



Track ROI

Track your return on investment to see how successful your social media efforts are working or not. You might believe that getting an extensive number of “likes” on your recent posts automatically translates to sales, but it isn’t that easy. Your business needs to track the cost of a click and directly correlate it to the profits gained by your business and raise the question: is it working?

Moreover, there are many tools on the internet that specifically allow you to track your progress. If you’re stuck with realising the progress of your business on social media – The Social Media Network will do it all for you!

Engage

If the results aren’t showing from your social media, then it might be your involvement with your customers. Nowadays, individuals prefer companies that are understanding and can make long-term relationships – so, try to inject a little personality into your interactions. Meaning that your social media efforts need to be consistent and relevant to your target audience because building a customer base who regularly buys from you could be the biggest asset your company has, generating greater profitability.

However, your engagement could potentially backfire if your business isn’t careful. There are numerous ways that you can hurt your online reputation so try to avoid

  • Being offensive: your business’ marketing efforts will go to waste if your content is going across as offensive to your audience.
  • Don’t argue: It is extremely important to respond to all your customers’ messages (even the negative commentary), however, don’t try to start a public battle but remain completely professional and calm.
  • Customers and Competitors: Never complain about your customers even if they are being difficult or avoid posting negative content about your competitors. Avoid the temptation to constantly vent and air your grievances publicly – it will only cause customers and competitors alike to associate your brand with a bad name.

Hence, your posts should be approved by a second party before it goes live. Whoever is managing your brand’s social media presence – make sure that they are trustworthy and were provided training that sets out strict expectations about what’s acceptable and what isn’t.

Contact With A Business That You Can Trust

After a couple of weeks and your business is still not seeing results, then get into contact with us here at The Social Media Network. When you hire us, you’re not just getting a social media service, you’re getting a whole marketing team. We’ll grow your social presence and pull in new customers, making it easy for you to focus on your core business.

Our social campaigns are unique to every business and we will pull in new leads, put your brand in front of the right people to drive sales and build an audience of people who want to engage with your brand. Contact us today for more information!

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