#DidYouKnow: An Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags.
Your business shouldn’t underestimate the nature of hashtags; considering it helps increase engagement and brand awareness, whilst attracting a target audience that follows your niche. However, just putting random hashtags isn’t going to improve your engagement. Instead, you need to be strategic by narrowing your hashtags to what is specifically relevant to what your business is selling or promoting.
Hashtags are constantly evolving. What was once a popular hashtag today – may be outdated tomorrow. Keeping up with it will make your brand look credible and trustworthy. But why are they important?
- Learning what your competitors’ use of hashtags and content can help you gauge audiences’ responses to the post (what works best and what doesn’t) so you use that to your advantage.
- Effective use of hashtags can evidently result in an increase in brand awareness and visibility.
Here is a guide to further help your business:
- Keep Your Hashtags Organised
Use an Excel spreadsheet to keep track of the hashtags that are used in your posts and how often they work (compare it with your most popular posts).
However, if your business is already in the habit of posting more than once a day – then a manual approach isn’t practical. It can even be time-consuming. This is the time when your business needs to purchase a tool to track your data. If you’re unsure about a tool, then come into The Social Media Network and we will do it all for you!
2. Trial and Error.
Allow your business the flexibility for trial and error. You don’t know what hashtags works for your business unless you test the waters first. This can relate to many things, like:
— Narrow your hashtags by being more specific and keeping them close to the interest of your business.
— The number of hashtags that you put is also incredibly important. Majority of businesses and individuals alike use around 7, but range from 7-30 hashtags to see which leads to more engagement! Also, be patient! It doesn’t always work in the first week.
— The best way to generate hashtags ideas is to see what your competitors or similar brands are using. Look at related or trending hashtags too!
3. Follow Hashtags
Instagram has recently changed its algorithm allowing users to follow specific hashtags. According to Forbes, “with this new update, not only do users gain the ability to actively track trending hashtags, but they also receive curated content that’s actually relevant to their interests.” Hence, businesses are able to significantly expand their organic reach.
With this new update, your business should use this advantage to provide authentic posts and relevant topics to the trending hashtags. Better yet, you can add hashtags to your Instagram Stories to gain more popularity.