Instafamous: [in-stah-fey-muh s]
Definition: Influencers are Instagram users who have an established credibility and audience; who can persuade others by virtue of their trustworthiness and authenticity. Brand’s influencers are users that employ your brand hashtag who have the largest number of followers.
We all probably follow at least one famous but not so famous Instagrammer or has stumbled across on of their pages. No, we’re not talking about Justin Bieber or Beyoncé we’re talking about @tammyhembrow & @jayalvarrez!
An Instagram Influencer is someone who influences others to partake in an activity or purchase a product through the creation of a post they posted on social media while earning a little $$$ from the companies! Yes, this is a thing! Instagram is full of randomly high-profile people doing well, random things – such as fitness workout routines, beauty flatlays, fashion, travel & the list goes on! Instagram is the best platform for brands that want to interact with their consumers to date!
Did you know to become ‘Instafamous’ certified, it all comes down to engagement?! An account with a million followers but only has on average a few likes & comments isn’t considered an influencer. Whereas an account with a few thousands with hundreds of likes & comments is more of an influencer through the level of engagement with their audience!
The burning question: Who much do Instagram Influencers actually make?
The amount obviously varies depending on how many followers they have, the brand’s marketing budget & their competitors! Some influencers can get paid anywhere from 5 bucks to $10,000 per post!
Why is this social platform so successful?
- Instagram is super straightforward and the best when it comes to the interaction with the public
- In 2019, Instagram will be seven times more popular than Facebook & 30 times more so than twitter
- This platform is excellent where it makes users feel part of a brand where they can share the products of companies they feel proud to support, increasing their visibility
- Creates the perfect interaction between interesting topics & a targets market